International Review of Organic Food & Wine

SAPORBIO AND ORGANIC PRODUCTS

The main guideline is based on the International Review of Organic Food & Wine, with all its lift of news, media attraction and cultural spreading towards the organic world. The strong and innovative idea, characterizing the exhibition, aims at investing on a spread but wrong beliefs that organic products:
- have no flavor
- have no taste
- have no tradition
- do not belong to the high-quality food&wine;�s universe

Even today, these beliefs and prejudices negatively influence the consumers� approach to organically certified products and do not allow to find, in the emotional and sensory aspect - connected to valuable, typical and high quality gastronomic products � the lever which can determine a new and higher bent for the consumption of organic products.


By this way, Saporbio can become � thanks to the celebration of the first International Review of Organic Food & Wine � an important and significant opportunity for upsetting those prejudices and demonstrating that organic products:
- have flavor
- have taste, and can attract Italian and international Chefs
- can give more exciting sensations and emotions than traditional food, considering the fact that naturalness and wellness are now universal values that even the most exigent and refined tastes can look for.
- You can consider typical and traditional only those products that preserve their territorial value and the identity of the relationship between man and nature: organic food can express this concept in the highest meaning.