The 2011 Milano SaporBio event was a huge success on every level:
- very high attendance figures: 18,000 people
- direct marketing to the general public and specific target groups
- great visibility for all companies involved
- significant public involvement in the various activities
- company sales success
- 90% of products sold
- valuable contacts with local and national sector companies
At the prestigious Palazzo Giureconsulti from the 7th to the 9th of October, the trade fair for selected and top-quality organic farm products was once more at the heart of the event.
The "environmentally friendly shopping mall" set up in the "Wonderland" building devoted to bio-excellence won over the public, and families, who spent a whole day trying out the shopping opportunities, tastings, meals, cultural, well-being and fitness activities and simply enjoying themselves in the heart of Milan.
"I'm really pleased" said Marco Columbro, the man behind the event, and its sponsor. "This year's SaporBio stood out for its highly innovative character and its openness to other bio-eco sectors. Attendance was extremely high and this means that there is general and growing interest in issues related to organic food, environmental friendliness and sustainability.
That city institutions were present at the event's opening ceremony and the press attention the event received, both while it was being publicised and during the event itself, adds to my satisfaction because it is an acknowledgement that SaporBio is an important project and a point of reference in the world of culture and communication".
Those with exhibition stands were extremely satisfied as well, with fifty-five of them present from the food, well-being, clothing and eco-friendly housing sectors. There was a great deal of interest, with many purchases also being made and nearly everyone selling around 90% of the goods they'd brought with them. Many had already sold out by the Sunday morning!
The varied programme of cultural initiatives, organised with MacroEdizioni, also had a considerable following. In the prestigious Sala del Parlamentino, 16 talks and conferences were held on themes ranging from personal research to individual growth with the help of expert lecturers and researchers.
And there were also a great many recreational activities for children and families: in the children's corner managed by the two associations (Civuoleunfiore and Arcobalenodanza), children were involved in fun, educational and eco-sustainable activities; family shiatsu demonstrations, Cooperativa Focus's Mammarsupio and baby sling demonstrations and Naturalmamma's environmentally friendly nappies.
The success of the 2011 event is confirmation of the fact that SaporBio is an excellent publicity venue both for large companies – who can make business contacts and interact with the general public – and small firms, who made highly satisfactory direct sales, as well as for associations and cultural organisations.
The event is clearly both a reference point and meeting place for the city of Milan!
