Beautiful mind, Beautiful life

The event in the heart of the city focuses on organic products and eco-sustainability but devotes a lot of attention to culture too. Entrance is free.

This is Milano SaporBio 2012, turning once again to the public and businesses on the strength of the success of the 2011 event with its 18,000 visitors – a huge success!

From Friday 5th October 2012 to Sunday 7th October 2012 Palazzo Giureconsulti in Milan will turn itself into Wonderland House. The general public will be able to spend the whole day on bio-eco shopping, tasting top-quality organic products and getting hands-on experience of the best bio-sustainable products and services.

Beautiful mind, beautiful life - this is the pay off of the 2012 event which draws attention to the importance of culture and personal consciousness. Only when we are fully aware of our personal potential, of our physical and mental well-being and of our general culture can we truly make informed choices and achieve personal success.

All this goes through our minds: from our enjoyment of a tasting to our appreciation of beauty, from the choices involved in our daily routines to the highest principles: SaporBio wants to enrich everyone's minds with a wealth of cultural and leisure events.

The 2012 event will, therefore, follow the winning 2011 formula with a combination of:
- DISPLAY AND SALE of organic and eco products; TASTINGS AND PUBLICITY OF SERVICES: the core of the event brings together producers and companies with the general public and those working in the sector and transforms publicity into direct experience.
- COMMUNICATION: all those taking part will be able to take advantage of an opportunity to develop their publicity strategies to the full, helped by the fame which the event has achieved, its strategic location and the involvement of the press. Famous media partners such as Sky's Sit Com Group (Alice, Leonardo, Arturo), RMC, Cucina Naturale and Virgilio Go Green will ensure high numbers.
- ORGANIC RESTAURANTS: there'll be a section focusing on organic bars and restaurants with a range of delicious treats.
- ACTIVITIES linked to personal well-being: gentle physical exercise, presentations and advice which will give the event a dynamic, interactive feel.
- ACTIVITIES FOR CHILDREN AND FAMILIES focusing in particular on education and creating positive experiences on the themes of food and environment.
- CULTURE AND PERSONAL GROWTH: conferences, talks, slide-shows, direct experiences... a package of initiatives aiming to raise awareness of bio-eco and raise individual consciousness. Considerable space will be devoted to the relationship between food and the mind, to the importance of well-being and healthy food. This is the central theme of the event - Beautiful Mind Beautiful Life.